This is a test website, not a commercial site — nothing shown here is for sale.

First Stride is an independent retailer, not affiliated with or authorised by any brand we stock. We source from markets worldwide to bring you genuine product at a fairer price. Every item we list is guaranteed 100% authentic.

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Shoe finder

Find the right shoe

Six questions, four suggestions from the 60 shoes we stock — and the reasoning behind each one, so you can disagree with it.

What are you training for?
About you
Sizing guidance for

This does not change which shoes we suggest — every shoe we stock is unisex. It only tailors the fit advice shown with each one.